Purnamasari, W. , Candraningrat, C.C., Savitri Primasari, N. and Wasik, Z. 2024. The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models. Journal of Managerial Sciences and Studies. 2, 2 (May 2024), 161–172. DOI:https://doi.org/10.61160/jomss.v2i2.47.