Purnama Putra , N.; Sugiharto; Daengs GS, A.; Karnain, B.; Dewi, R.; Istanti, E. THE IMPACT OF BRAND, PRODUCT QUALITY, AND PRICE ON THE DECISION TO PURCHASE A SAMSUNG GALAXY S8 SMARTPHONE IN TUNJUNGAN PLAZA, SURABAYA CITY. jomss 2023, 1, 1-22.