ZAINUL WASIK; CATUR NUGROHO, K.; ISWANTO, D. Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation. Journal of Managerial Sciences and Studies, [S. l.], v. 1, n. 2, p. 1–21, 2023. DOI: 10.61160/jomss.v1i2.13. Disponível em: http://jomss.org/index.php/jomss/article/view/13. Acesso em: 13 sep. 2025.