WIYASA, I. G. .; PRADA, A.; ISTANTI, E.; DAENGS GS, A. THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION. Journal of Managerial Sciences and Studies, [S. l.], v. 3, n. 1, p. 498–516, 2025. DOI: 10.61160/jomss.v3i1.74. Disponível em: http://jomss.org/index.php/jomss/article/view/74. Acesso em: 13 sep. 2025.