SUDARNICE; WASIK, Z.; SAIFUDDIN, M. Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing. Journal of Managerial Sciences and Studies, [S. l.], v. 3, n. 2, p. 545–567, 2025. DOI: 10.61160/jomss.v3i2.88. Disponível em: http://jomss.org/index.php/jomss/article/view/88. Acesso em: 13 sep. 2025.