ZAINUL WASIK; CATUR NUGROHO, K.; SAIFUDDIN, M. Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ). Journal of Managerial Sciences and Studies, [S. l.], v. 1, n. 2, p. 109–127, 2023. DOI: 10.61160/jomss.v1i2.12. Disponível em: http://jomss.org/index.php/jomss/article/view/12. Acesso em: 16 nov. 2025.