ZAINUL WASIK; SUDARNICE; SAIFUDDIN, M. Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing. Journal of Managerial Sciences and Studies, [S. l.], v. 1, n. 3, p. 292–309, 2023. DOI: 10.61160/jomss.v1i3.21. Disponível em: http://jomss.org/index.php/jomss/article/view/21. Acesso em: 16 nov. 2025.