Purnamasari, Wulan, C. Candraningrat Candraningrat, Niken Savitri Primasari, and Zainul Wasik. 2024. “The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models”. Journal of Managerial Sciences and Studies 2 (2):161-72. https://doi.org/10.61160/jomss.v2i2.47.