Zainul Wasik, M. Saifuddin, I. Sitinjak, and C. C. Candraningrat. “Business Model Objectives’ Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies”. Journal of Managerial Sciences and Studies, vol. 2, no. 3, Sept. 2024, pp. 217-39, doi:10.61160/jomss.v2i3.53.