Zainul Wasik, S. S. Sudarnice, and S. S. Sangadji. “Service Transformation and Its Impact on Marketing: A Comparison Between Service Logic and Service-Dominant Logic”. Journal of Managerial Sciences and Studies, vol. 3, no. 1, Feb. 2025, pp. 413-36, doi:10.61160/jomss.v3i2.69.