Sudarnice, Wasik Z, Saifuddin M. Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing. jomss [Internet]. 2025 Aug. 19 [cited 2026 Feb. 9];3(2):1137-60. Available from: http://jomss.org/index.php/jomss/article/view/88