ZAINUL WASIK; SAIFUDDIN, M.; SITINJAK, I.; CANDRANINGRAT, C. C. Business Model Objectives’ Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies. Journal of Managerial Sciences and Studies, [S. l.], v. 2, n. 3, p. 621–643, 2024. DOI: 10.61160/jomss.v2i3.102. Disponível em: https://jomss.org/index.php/jomss/article/view/102. Acesso em: 9 feb. 2026.