Daengs GS, Achmad, and Enny Istanti. 2026. “UPSHOT OF MARKETING MIX ON CONSUMER PURCHASE DECISIONS AT TRADING COMPANY ‘UD. ABC’ IN SURABAYA”. Journal of Managerial Sciences and Studies 4 (1):1259-74. https://doi.org/10.61160/jomss.v4i1.114.